Augmented Reality made easy. Love these great animations from Hombre McSteez.
Check them out.
Videos
What’s in a Kiss?
Wren clothing came up with this very real, very human approach to presenting their latest collection. Not a label to be seen, but pure, raw (and slightly embarrassing) entertainment (or should I say voyeurism?). Anyway, I couldn’t stop watching.
The secret to creating great creative work
An ex Macleay Advertising Grad, Robert Concepcion who now works as an AD at THE MONKEYS posted this recently. I thought it’s not only an inspiring piece of information about the gap between our own good taste and creating the fantastic creative work that we all aspire to, but it’s also a brilliant use of typography. Be inspired, work hard and please share.
IKEA turns 9sqm into 27sqm
“Thjnk” and “I Made This” have come up with a simple and clever way of getting 3 times the messaging value out of a simple billboard . Zose Klever Germanz
Go Girls
Cover Girl signs up some big names to prove that girls can. A good example of inpirational and aspirational testimonial advertising, don’t you reckon?
Watch, weep (and drink).
Selling Whiskey through an emotional father and son story based on literacy, is a great example of the rise and rise of emotive advertising, where creating a strong emotional bond to a product or brand seems to be more in vogue than reminding us what is special about it. Does this signal the death of the USP?
AdBare 