Ad Students Create Short Film: “Fish Therapy”

Please click here to like and share!

Macleay’s advertising students were busy on set recently, producing their own short film to enter the GET UP! Campaign to save the Great Barrier Reef .

The students came up with the creative concept, then prepared the script, storyboard, organised the cast and locations and prepared the pre-production booklet. On the day of the film shoot each student took on a production role on set, ranging from the production manager, to the 1st assistant director to the costume and make-up artist. Other students were designated roles to source music, prepare graphics and edit the film. We are keeping our fingers crossed that the film will make the People’s Choice award as part of the Reef Reels competition. In the meantime here is a brief synopsis of the students’ concept:

“Set in the near future, “Fish Therapy” joins the homeless fish “Nomo” and the depressed tortoise “Squish” at a therapy session. Both have lost their homes due to the ongoing degradation of the Great Barrier Reef. The therapist, P. Sharman, tries to comfort Nomo and Squish, but is unaware of the depth of the problem. As the patients become increasingly despairing, can the therapist help them? Who is to blame? And what can be done?”


Unexpected for Nimble

Check out these unexpected spots for Nimble from Proximity Brisbane and ColensoBBDO Auckland, and beautifully made by The Sweet Shop in NZ which have just picked up Silver at Cannes. Great examples of creative storytelling.

Check out the whole article at ADWEEK under:

Cannes Best Commercials of 2013-14

Thanks again to ADWEEK for collating the awarded Cannes TVCs for 2013-14. Let’s kick-off with the multi-awarded (and panned) Harvey Nichols campaign. Check the other top listed spots out here:

The Rubrik’s Cube as a metaphor for the future

Check out this interesting article on ADFREAK by Gabriel Beltrone about Google’s view on the future, and the use of Rubrik’s famous puzzle as a metaphor for the future.