Tag Archives: YouTube

Burger King hates ads too

Pre-rolls; we have a love/hate relationship with them. We love them because they work and are great for effective targeting, but we hate them because we just want to watch Miley Cyrus’s new clip already. This was the basis for Burger King’s latest digital campaign; they’ve made 64 pre-roll placements making fun of the format, targeted them towards young males and placed each contextually to reflect what the guy was about to watch. Worth watching just to see how dismissive of their own great deals they are!