Tag Archives: viral

Poncho the Pug – An advertising student’s dog goes viral

Poncho the Pug - An advertising student's dog goes viral

It started with a bet. Well, a few drinks and then a bet. In conversation I told a friend I was studying advertising. He said “I bet you can’t make your puppy famous”. The moral of this story is: always follow through on ideas you’ve had while drinking.
Callam Hanks
Check out the link below to find out more:

http://cargocollective.com/Callam/Poncho-The-Pug

Carrie gets real, goes social

One of our favourite pieces of viral of the last few month’s was this brilliant piece for the remake of Carrie, where a coffee shop was secretly rigged with all manner of scary stuff for the heroine to destroy in a fit of rage. Worth watching just for the horrified reactions of unsuspecting sippers, this one leveraged the power of surprise and laughter to go viral overnight and sweep social for best part of a week.