An ingenious and experiential solution to bring some awareness to mobile phone users in the cinema and on the road.
An ingenious and experiential solution to bring some awareness to mobile phone users in the cinema and on the road.
It started with a bet. Well, a few drinks and then a bet. In conversation I told a friend I was studying advertising. He said “I bet you can’t make your puppy famous”. The moral of this story is: always follow through on ideas you’ve had while drinking.
Callam Hanks
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