Macleay College’s Bachelor of Advertising and Digital Media final year students recently celebrated the presentation of their major projects. The students presented to an industry panel that included Kristy Chilman from the Brand Architect and the marketing consultant Louise Chamberlain.
The student projects included:
SheFit , a new women’s fitness app developed by Madison Pinkus.
Project Pawsible, a campaign by Madeline Khalil to reduce the stray dog population in Bali.
ReconGeneration, a program to introduce indigenous ingredients to community gardens in schools developed by Mitchell Dodds.
L&S, a new skateboard company by Peter Bieri, creating boards for girls – designed by girls.
Major Project is the capstone unit of the Bachelor of Advertising and Media and prepares graduating students as they launch themselves into the industry. Based on their skills and passions, students are asked to plan, manage and execute all the stages of an original piece of work, to a high professional standard. The project can be: creative (print, audio, moving image etc); a digital media project (app, game, web, video, animation, interactive, social media): strategic media project; or a marketing or account management project.
Graduating students (back row left to right): Peter Bieri, Mitchell Dodds, Madison Pinkus and Madeline Khalil. Industry Panel (front row left to right): Kristy Chilman from the Brand Architect and the marketing consultant Louise Chamberlain.