Tag Archives: homelessness

Homeless Advert

 

The message in this video is that “every homeless person is someone’s child – treat them with respect”. I thought this was quite a smart ad in a few ways. Firstly when you’re watching, you don’t know what they are trying to sell or figure out what the ad is for. When in fat, they are not selling anything; they are only raising awareness to respect everyone.

Another interesting point is that they try to pull on the heartstrings of the audience, by using actors/images of different ages groups, from infants, kids and up to the elderly. The people in the ad are also given ‘names’. Therefore making them seem more ‘real’, that they could actually be either your brother/sister/aunt/uncle etc. This brings home the fact that everyone on the street has a family out there somewhere.

The length of the ad was suitable, as the message was easily conveyed within the timeframe. There is no negative about this video. It’s a good length for a public announcement, TV ad, YouTube commercial and other short social media platforms.

Post by Safak Duygun

Homeless commercial

 

The message in this video is that “every penny that you give to homeless people, you are supporting their use of drugs”. That “there’s a better way to make a difference – through donation”. In the first 20 seconds, the video showed the harsh reality of what homelessness can sometimes look like. The sound, tone, colour and image were quite slow and sombre. Another positive point on the ad is they used actors of different age and nationality.

After 24 seconds when the main message is delivered, it assumes that everyone living on the street has a drug problem – which is not true. Although the ad is promoting hope through donation, the association of drugs should be removed. It could be replaced by how the homeless feel and how we can help through donations.

Post by Safak Duygun