Tag Archives: Events

Graduating Class of 2016 ‘Feel the Hype’ at their Final Showcase

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Macleay’s Advertising and Media Diploma graduating class of 2016 came together with friends and family to celebrate 12 months of hard work.

Joined by academic and support staff, alumni and industry professionals, the night was themed, organised and run by the students as part of their final term project.

The students were given a budget and asked to prepare their end of year creative portfolios of video, radio, outdoor, digital  and print campaign works, along with a major piece which took centre stage on the night.

In addition to celebrating the students and their work we were joined by three industry experts who judged the best work presented.

The three exceptional judges: Chantal Abouchar, Grant Flannery and Will Edwards have diverse experience in the fields of Advertising and Media. Working in very different industries and with areas of expertise spanning creative, entrepreneurship and digital, the judges were happy to share their knowledge and advice with our Advertising students.

Congratulations to the 2016 graduates on an hugely enjoyable and successful event. We will be keeping a keen eye on your new careers in advertising and media and we wish you all the best.

Thanks for sharing the hype!

Cannes in Oz / Product Launch dressed in a Lion’s mane

Product Launch dressed in a Lion’s mane

Agency 1 recently attended an industry event billed as “Celebrating the Cannes Lions Festival”. Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. Admittedly we were drawn to a cocktail party at The Ivy on a cold Sydney night, however the event had little to do with the 2014 Cannes awards. It was instead a launch of a new offering of real time target research (focus group).

The team at AnswerCrowd sourced a real question from the industry crowd – something along the lines of – “What would encourage you to ride a scooter in a city?” We had another glass of bubbles while answers were sourced from their ‘virtual crowd’. On reassembling, they presented the answers from somewhere between 50 and 100 respondents, and more answers arrived as they presented the result. This was an impressive response. We remarked that it enabled a creative team to pursue a creative direction or discard it immediately, instead of waiting days or weeks for focus groups to be held and reported.

Credits are the currency for information. As favoured by several image libraries, users and contributors pay and earn by way of credits. While AnswerCrowd were not forthcoming with any search fees, they shared the importance of careful working of a question to provide efficient and accurate results.

AnswerCrowd: http://www.answercrowd.com.au/
You can follow this link to join the ‘crowd’ and earn credits/rewards for your opinions – a handy online income for students!

AnswerCrowd’s Facebook post and pics:
Sydney – Celebrating the Cannes Lions Festival

Julieann Brooker

Adapt or Die

Adapt or Die

MCA, Saturday 31 May 2014

In partnership with Vivid Sydney 2014, AGDA* presented “2020 ADAPT OR DIE”. Drawing on the phrase coined by Charles Darwin in his “The Origin of Species”, this threatening invitation was billed as exploring two themes: “Learning to Learn” and “The Future of Work”.

I seem to have missed the first theme, but the forum certainly delivered on its overall promise – “Be prepared to be challenged, scared and inspired about 2020 and beyond. Twenty speakers delivered Pecha Kucha** format. For a creative, the news is all good.

Linda Jukic, Creative Director of Hulsbosch sees 2020 as the “era of imagination”, and showed an image that she says is representative of the future – Dutch artist Berndnaut Smilde’s real clouds formed inside empty rooms. Creatives will “ideate” – our creativity is now a verb – and we shall ideate and create, our input leveraged at every stage. Our workplace will be open spaces hosting independent idea hubs. “Cross disciplinary talents mixing it up, all fuelled with a collective desire to bring ideas to life.” We will be part of “bespoke teams for bespoke problems”. Creative time is usually billed based on time; by 2020 the currency will be set on the value of the idea. The creative will enjoy greater liberty to work all over the globe; “what will bind us together is our ideas”. To survive, we must be agile and adaptive. There will be you, and me, with a greater emphasis on “we”.

Sha-mayne, Head of Business Design at Alive Mobile informed us that alarmingly only about 20% of people are actively engaged in their job, the rest of us are staring blank-faced on our way up the lift, working only for the weekend. At Alive Mobile, they aim to “make work great” and see this shift towards focusing on people as a primary difference to work/life in 2020. Sha-mayne sees the end of the disengaged worker, “the zombie apocalypse”. Workplaces will share power with the people; will be less hierarchical. Titles will be removed from organisations. Our engaged workforce will enjoy their job so much, the division between work and play will dissolve and we’ll just call it “living”. Sha-mayne did not focus on creatives, but its still good news, right?

Simon Pemberton is the wizened founder of Tractor, an independent design school. Simon was an academic lecturer when Ian Thomson and I studied Visual Communication back in the 80s at Sydney College of the Arts, and when he speaks, I still listen. From an education perspective, Simon forecasts the system “will become an on-demand system where you take a module when you need it.” In 2020, no one in our world cares where or how you got your knowledge; the world will be more interested in “what you can do with what you know, not how you learnt it.” And it will care what kind of person you are. When recruiting, “Google looks for cognitive ability, not academic results”. They’re looking for people who can pull it together, on the fly.

As the last speaker of the day, Simon left us to ponder a couple of global once brands who didn’t adapt; think Kodak, think Nokia. “Dying isn’t a strategy, it’s an outcome.” And while 2020 feels like 2050, it’s less than six years away. Linda’s closing words? “Time starts now”.

* Australian Graphic Design Association
** A presentation style in which 20 slides are shown for 20 seconds each (six minutes and 40 seconds in total).

Julieann Brooker