Check out this emotive campaign to have the name of the Washington NRL team changed. It sends out an important reminder when advertisers are developing brands and logos, not to stereotype, marginalise or discriminate against any group.
Tag Archives: emotive advertising
Watch, weep (and drink).
Selling Whiskey through an emotional father and son story based on literacy, is a great example of the rise and rise of emotive advertising, where creating a strong emotional bond to a product or brand seems to be more in vogue than reminding us what is special about it. Does this signal the death of the USP?
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