The Advertising & Digital Media students at Macleay College Melbourne were given another great opportunity to hear from someone who has started up their own agency – something that scares a lot of us.
Simon “SIMO/BALD EAGLE” Blangiardo is the Digital Strategist of Straight Out Digital.
Straight Out Digital describe themselves as a ‘kick-ass digital agency that believes design doesn’t need to be compromised when adding in digital strategy and goals.’
Simon told us all about how he got to where he is today; from early students days, to his first job being an Account Director, to now working in the digital world.
It was really cool to learn about how things work in the digital industry and how it’s important to stay on top of everything because of how fast technology and social media is moving.
He delved deep into the services Straight Out Digital offer, especially focusing on SEM (Search Engine Marketing) and SEO (Search Engine Optimisation).
The digital world seems like a pretty scary (but also extremely awesome) place to live in.
Definitely check out their awesome website to see what they’re all about and all the crazy stuff they get to do on a daily basis!
The Advertising & Digital Media students at Macleay College Melbourne were lucky enough to be visited by Co-founder and Head of Strategy at The Lumery, Ben Fettes. The Lumery is a full-service customer experience agency that specialises in marketing and advertising technology. They make the connections between people, process, data and technology.
Ben spoke about how he started out creating his own agency and how The Lumery works. He mentioned that he first studied Marketing & Advertising but left university early and took an extra 6 months gap until he landed a job at Clemenger BBDO Advertising Agency in Melbourne.
He and a friend often joked about starting up their own agency and working by their own rules. One night after a few too many drinks, they decided to turn their jokes into a reality. They knew everything was on the line, but they were willing to take that chance.
It took a bunch of sleepless work nights to get to where they are today – a year and a half later from their original idea at the beginning.
Ben gave us a sneak peek at what The Lumery can do for their clients. It was quite interesting to see all the website data that can actually be seen from the client end. It was also a little bit creepy to know that all that data is kept forever and that someone can see exactly what we are doing and what we are looking for.
It was interesting that they can also personalise sites for the consumer that is online at any given moment.
It was super cool to see what goes on behind the scenes and all the strategy that goes into it. Being able to find out all the different aspects of an agency really made us all excited to see what is in our own futures in regards to working in agency after graduation.
We’re all super thankful for this opportunity to witness first-hand the ins and outs of the advertising industry.
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