Tag Archives: advertising course

Macleay Ad Students Tackle Issue Of Domestic Violence

Independent education provider, Macleay College, has teamed up with advertising agency GHG in an attempt to address the national emergency that is domestic violence in Australia.




The initiative sew students develop primary prevention campaign ideas that target young people for Our Watch – an Australia-wide, not for profit organisation focused on primary prevention that addresses the pre-determinants of violence against women.

Four groups of Macleay students presented their campaign ideas surrounding the key message – ‘Know the line. Call out those who cross the line’ – to a panel of judges, including:

Madeleine Clifford – manager of campaigns, Our Watch

Tim Brierley – managing partner, GHG

Ian Thomson – head of advertising, Macleay College

Julieann Brooker – lecturer, Macleay College.


The line KEY NOTE.key


Macleay College lecturer, Brooker, said: “At Macleay College, we are huge advocates for the promotion of social issues and include these in our education programs. We recognise that building Emotional Intelligence during the teen years is the key to combatting domestic violence in the next generation.

“Our work with GHG for Our Watch aims to arm students with creative and strategic skills to contribute to their community. This creative collaboration comes at a time where we are finally seeing the wider community stand up against violence towards women. With more than one woman killed every week by a current or former partner in Australia, the issue has never been more important, and our students appreciate working on current and topical projects,” said Brooker.




GHG managing partner, Tim Brierley, said that this campaign has been an eye-opening experience given the current agenda and attention given to the issue.

“Getting to the crux of this movement is an important lesson to these students, who absolutely should learn how to channel their talents and passion into an ethical campaign that can help their community, while remaining sensitive to the issue at hand.”


PowerPoint Presentation


Click here to see the original article in B&T

Click here to see the TVC that level 3 students produced

Macleay Advertising lines up industry pros for expert talks

Art Director Robert Concepcion shows the ad students some tricks at THE MONKEYS
Art Director Robert Concepcion shows the ad students some tricks at THE MONKEYS


ADSPEAKS is a new series of talks from advertising industry experts presented by the Macleay Advertising faculty.
The talks are hosted at Macleay’s Surry Hills campus, and focus on topical issues within Adworld. The series features a regular series of leading industry specialists across creative, digital media, strategic planning, marketing and account management areas.
Advertising program leader, Ian Thomson, said ADSPEAKS has been developed to give budding advertisers contemporary insights into relevant industry issues and know-how. ADSPEAKS has been designed to teach new approaches, methodologies, strategies and skills from some of industry’s most innovative and leading minds.
Previous advertising guest speakers have included Ogilvy Media Director Garth Agius, Leo Burnett Planning Director Caroline Ghatt, Profero Creative Director Matthew Delprado, The Monkeys Art Director Robert Concepcion, Magnaglobal MD Victor Corones, copywriter David Higginbotham, freelance creative director Daniel Evans and TVC producer Tony Tvrdeich,
AdSpeaks is open to Macleay students with limited sessions available for industry and public. If you would like to attend one of the above industry talks, email Ian at ithomson@macleay.edu.au
You can read summaries of previous ADSPEAKS here:

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Advertising Class of 2013 LAUNCH into the industry

The Macleay College graduating Advertising class of 2013 held an exhibition last week named LAUNCH, where the students took-off into their new careers. The evening was a smashing success, with lots of industry folks coming along to review work and meet prospective hires, and a great speech by Macleay alumnus Daniel Cutrone, Investment Director at Initiative Media.
There’s a fantastic wrap-up of the event here:


macleay launch

They’re a good looking lot, right?