Category Archives: Student Projects

Check out these outstanding advertising student projects.

Ad Students create new commercial for MyDish

Macleay College’s advertising students recently had the opportunity to develop and produce a commercial for the home cooking service ‘MyDish’.

From the development of the concept, copy and storyboard, the students then filmed and edited the commercial. Each took on a different production role, from production manager, to casting, styling, locations, camera assistant, gaffer, grip and editor.

Check out the results below.

Owner Tim O’Donohue was thrilled with the results:

A huge thank you to the advertising students of Macleay College, for My Dish’s new 60 second advertising film. After meeting with the head of the advertising faculty and video production lecturer, Ian Thomson at Macleay College’s Open Days with my son, My Dish was offered the opportunity to brief 2015’s advertising students on our business, products  and services in order for a TV commercial to be created. Following the briefing, the students developed a detailed analysis of the target audience, a key message for the advertisement and storyboarded the whole video. To create authenticity, the filming was done at our home with the cast consisting of family and friends. On the day, we were all blown away by the professionalism of the students who were in charge of everything, from set, food styling and costuming to lighting and sound. Five weeks after the briefing, we were presented with a polished and professional TVC, edited by the students themselves. We couldn’t be happier with how everything went, and are thankful to Macleay College for the service they provided to our small business. We can’t wait to put it out there and see the reactions from our existing customers, and our target audience!

Thanks, The Team @ My Dish”

Advertising Student Exhibition goes ‘All In’

It was an event to rival a Gatsby party. The 2015 graduating advertising students got their Charleston on at the end of year exhibition of student work.

It was a chance for the family and friends who have supported the graduates on their journey throughout the year, to celebrate the students’ graduating portfolios. A year of hard work, perseverance and incredible opportunities displayed for all to see.

Highlights of the evening were the keynote address from Macleay advertising graduate and now Associate Creative Director at JWT Will Edwards, who will be teaching ‘Brand Experience’ in the Bachelor course next year. Will gave our graduates some sound advice about the industry noting that “we have the opportunity to influence change and make things better; environmentally and socially”. With a list of ten tips for surviving the industry he reminded the graduates to “never, ever panic” and to always be a sponge.


It was wonderful to welcome so many family, friends and industry guests including the team from The Hallway; Brad Bennett, Hannah Sturrock and Catherine Alexander who were there to support graduate Ashleigh Hogan – who won the award for Best Print Ad.


It was also a great chance for previous graduates to catch-up and share their stories now working in the advertising industry.

The students’ work included print, digital, social media, radio, tv, marketing and media projects. Macleay College prides itself on offering students real-world learning, and this year’s show features collaborations with industry partners such as campaign ideas for ‘Our Watch’ against domestic violence with GHG, the home-cooked food delivery service ‘MyDish’ and designing the “If” section for B&T Magazine, a series called “Untranslatable Words”.

The winners of the awards for BEST OF on the night were:

  • BEST PRINT AD: Ashleigh Hogan | “Peckish Crackers – Keep it a Secret”
  • BEST OUTDOOR: Dion Heal | “Thredbo – Boredom Free Guarantee”
  • BEST RADIO: Nathan Sarmiento | “Coke – Australian Athletes”
  • BEST VIDEO: Dion Heal | “H&M – Prove them Wrong”
  • BEST SOCIAL: Samantha Harley | “Netflix – Summer Fix”
  • BEST MEDIA PLAN: Kyra Brown, Jaime-Lee Mills, Samantha Harley | “Green Mosquito”
  • BEST MARKETING PLAN: Kyra Brown, Samantha Harley, Ashleigh Hogan | “The Rhino Project”
  • BEST CAMPAIGN: Dion Heal, Tegan Gallagher, Laura Hemsley | “Our Watch – the Pig”
  • BEST PORTFOLIO: Samantha Harley

Click here to see the gallery of photos from the event. 


In 2016, in addition to the 1 year Diploma,  Macleay College will also be launching a 2 year Bachelor of Advertising and Media.

For more information email advertising program leader Ian Thomson on