As part of Macleay College’s commitment to project based learning, it was an honour to have Katherine Newton and Anastasia Symons, campaign manager and social media coordinator from the mental health organisation RUOK? on campus to brief the advertising & media students from the SOCIAL MEDIA STRATEGY class on developing some campaign ideas using Snapchat.

The project briefing was conducted as part of a guest lecture and podcast from the digital media strategist Dan Wilkinson from HotnDelicious: Rocks the Planet. Check out Dan’s website to listen to the podcast.

And watch this space to see what lecture Jeremy Taylor-Riley and his students come up with by the end of the trimester.

The SOCIAL MEDIA STRATEGY unit is run as part of the Diploma and Bachelor courses in Advertising & Media, and Digital Media at Macleay College campus’ in both Sydney and Melbourne.