Mobile marketing is proving that it’s an efficient and effective way of communicating with clients and consumers, and can result in better customer interaction, loyalty and sales. Sophorn Chhay from Trumpia  has put together this presentation which indicates how SMS is having an impact on business and product messaging:

• The average millennial sends out 67 text messages per day
• 97% of Text Messages are opened with email coming in at only 20% on average
• 70% of employees think that companies should use texting for internal communication
• 75% of people would prefer to have offers sent to them via text
• 80% of people are now using text messaging for business in some form or fashion