Advertising student Brooke Demenzes writes about developing a new brand and advertising campaign for a live brief  for ‘Pacific Artisan’.

13 students were given a baby. A baby without a face.

Her name: Pacific Artisan.

Over the next few months, it would be to their discretion in moulding what they think would be a clean, fresh look for this baby before handing her back.

Before enrolling in advertising, one would imagine that working with a real client would be amazing. Get a real taste for it, experience first hand what it’s going to be like out there in the real world, really peacock the hell out of yourself.

Then you get the brief. Suddenly your ideas role over one night and ask for an annulment. They just pack up and leave and suddenly, they’ve move in with the opposition. You hear from a few people that they are really happy together and they’ve made an idea of their own.

So you’re alone. You even have to start shaving again just so you attract a new idea. But nothing. It starts to feel like you’ll come up with something brilliant after the assignment is already over. Then something amazing happens…

You immediately scan the room in search of the person you want to share the stress with. Done! Together the ideas start flowing. 

So in a nut shell, Macleay Advertising students had to put together an entire look for the brand; give it some personality. Pacific Artisan as a brand has always been to make and distribute beautiful hand made products from a struggling demographic overseas, but to show no emphasis on the dire needs of these people, and more on the celebration on what the future holds for them instead.

It was our job to bring this brand identity to life. We needed to create a logo, colour schemes, mood posters and give the fonts we chose personality descriptions…

We eventually got there.

The day came when we finally finished and let me tell you, it was a beautiful moment.

Now, to tidy it all up over the next few weeks before presenting….

Stay tuned for the wrap up.

By Brooke Demenzes, Diploma of Advertising