This presentation in Toronto, Canada by Mark Rison in November 2015 to an audience of seasoned marketers will raise an eyebrow or two – just as it did with Mark’s audience on the day.
Mark’s hypothesis is that marketers should climb out of their discipline and media silo’s and get over their over-indexed obsession with all things digital – in particular the multitude of social channels to focus (re-focus) on an ‘integrated approach marketing communications’…
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