Social Media is over-rated and digital is a term that should be removed from all marketing job titles! What, shear blasphemy…

This presentation in Toronto, Canada by Mark Rison in November 2015 to an audience of seasoned marketers will raise an eyebrow or two – just as it did with Mark’s audience on the day. 

Mark’s hypothesis is that marketers should climb out of their discipline and media silo’s and get over their over-indexed obsession with all things digital – in particular the multitude of social channels to focus (re-focus) on an ‘integrated approach marketing communications’…

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