Daniel Koublachvili has a cool head for stats

Daniel Koublachvili came to Macleay College as a talented creative guy with only a vague idea of the direction he wanted his career to go in. The foundation education in marketing and creative advertising was the ideal launching pad for him to become a creative analyst. In addition, Daniel was the designer of our now infamous naked AdBare!


Where are you currently working and what do they specialise in?

I’m currently working at 1000heads, a global advertising agency that specialises in word of mouth conversations.

Can you describe your role at your current job?

I work with both numbers and creativity. I’m in charge of analytics and create reports of how our brands are doing on social media. I also work with graphic design and develop campaign ideas. So I would say I’m an Analyst/Designer.

What have been some of the highlights at your current job?

Creating content for big brands and having that work shared online – such an amazing feeling! Going up against other agencies and winning pitches from your own ideas. I would also say learning the number’s side of the job has let me understand how important market and brand insights truly are.

What are your future career goals?

I have studied graphic design, analytics, front web development and advertising. Now I would like to grow all these skills and add more! I’ve worked in startups before and love the entire mentality of it. So eventually I would like to start my own business.

Why did you decide to study at Macleay and how has it helped you get to where you are now?

I was guided to Macleay by the simple thought ‘that if you want to be successful, why follow the herd?’ If everyone goes to university, why aren’t they all successful? The environment you’re in an important thing, especially when you’re learning. It was great having industry professionals teaching me, and to be out there gaining work experience while you study. It was also great having smaller classes, and not be in a lecture theatre with hundreds of other students. Macleay offered me all of this, and because of that type of learning environment I was able to treat college not as a place to study, but as my workplace.

What are some of your best memories of your time at Macleay?

Having to do an actual pitch in front of a client within the first couple of weeks of starting college, was such an intense and immersive experience. On top of that, what made it amazing was knowing that this is something I want to get better at – and hopefully be able to command rooms when pitching ideas.

Another favourite memory was giving a speech for an assessment task on a very nerdy topic, and having my lecturer commend me for selling an idea and getting people hyped on a topic they know nothing about. 

Also I can’t forget the discussions we would have – in every class!

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