Scheduled to run throughout winter, Macleay College’s AdSpeaks series will be led by advertising industry professionals lined up to discuss the evolving sensibility in advertising; the emerging role of media; and the rise of User Experience Design.

The full speaker programme is:

• Monday, June 22, 10.00 am: Simon Lee, Executive Creative Director of THE HALLWAY, will present ‘Taking Siddartha’s Lead – finding an enlightened path through AdLand’. As the architect and leader of The Hallway’s creative offering Simon fuses his direct and mainstream experience with a passion for storytelling.

• Monday, July 13, 10.00 am: Sam Turley & Adam Ross, co-creation leads at MINDSHARE will be discussing ‘The uncomfortable truth about media in an attention economy’. By focussing on the 10% of the 70:20:10 innovation model and calling upon over 20 years combined experience in Strategic Planning, Turley and Ross will explore what drives clients to explore future areas for growth by embracing the uncomfortable.

• Monday, July 20, 10.30 am: Sam Court, UX Director at THE WHITE AGENCY, will present ‘The rise of UX and what this holds for the future’. Working with several of Australia’s and London’s finest digital agencies over the last 14 years, digital innovation has always been close to Sam’s heart. In particular Sam will be focusing on “designing for invisible interactions”.

Head of Advertising at Macleay, Ian Thomson, said that the range of topics that AdSpeaks brings to the table intend to be thought-provoking, not only for advertising students, but for industry professionals. “At Macleay, we like to position ourselves at the forefront of industry and provide an innovative approach to education. Through industry focused programs like AdSpeaks our students are exposed to what’s happening on the leading edge of advertising early on, and can hit the ground running when they enter the workplace,” said Thomson.

Previous AdSpeaks speakers have included M&C Saatchi Group Innovation Director Ben Cooper, Profero Creative Director Matthew Delprado, The White Agency strategist Grant Flannery , SBS Group Marketing Director Katherine Raskob, ZenithOptimedia CIO Aaron Michie and Leo Burnett Sydney Planning Director Caroline Ghatt.

Selected AdSpeaks talks are open to industry, students and public. If you would like to attend one of the above industry talks, email Ian Thomson at ithomson@macleay.edu.au

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