Check out this useful presentation from PHD Head of Innovation, John V Willshire. It provides further insights into making creativity related today’s media landscape & opportunities around interactivity. It suggests that the future of advertising shouldn’t be about campaigns that are dependent on the strength of TV oriented creative. The strongest campaigns will be those that select the most appropriate medium in order to transmit the message behind the core creative idea. So if the idea requires an interactive medium, it should be used.
Originally posted by: Fethi Uluak