As the latest installment in Macleay’s AdSpeaks 2014 series, Advertising students welcomed typographer Gemma O’Brien. Known for her illustrated typography treatments and hand-lettering, she has created work for clients including Woolworths, Heinz, Vodafone, The New York Times, SBS and Kirin Cider.

Gemma spoke to the Advertising class about the amount of hard work she’s put in over the past few years, setting her up for a great career in typography. Her passion for typography is inspiring for us to see, and shows how much dedication goes into pursuing a dream.

It was interesting to hear how Gemma’s career in typography quickly succeeded because of the authenticity behind her hand drawn skills on paper and illustration, meeting a revived demand for typography that looks ‘hand made’ and original.

Gemma’s session has inspired me to pursue high goals and helped me understand that I’ll be able to get there by giving my best in everything I do.

Macleay Advertising student, Jessica Germino

]https://www.youtube.com/watch?v=F7CF33sTSq8