What’s needed for a logo to stand the test of time? ABC TV’s The Business program stopped by Macleay College last week to speak to Head of Advertising Ian Thomson about the strength of Aussie brand Woolmark as the logo celebrates its golden anniversary.

When it first appeared in 1964, the Woolmark logo was immediately recognised as a mark of quality wool. The Woolmark logo hasn’t changed or adapted in its 50 year history, which Ian believes is testament to the precision that went into designing it.
Check out The Business on ABC iView.