This is one of my favourite ads ever!

BMF’s hilariously charming ‘Ready When You’re Not’ ad for ALDI’s Mamia nappy range will leave you laughing infectiously. The ad features a series of shoots with babies making “that face” and using their nappies at the most inappropriate times.

This is a situation all parents are familiar with as babies always seem to choose the wrong time to need to go. From the wedding ceremony to the family portrait, and the horrified look on the parents’ faces once they recognise “that face”, you can’t help but burst into laughter.

The Mamia nappy range is definitely ready when you’re not.

Post by Jelena Pusic