Is this video an awesome accident, or a bit of a sneaky product demonstration from Go-Pro?

The little camera free-falls from a plane, into a—watch the video for yourself—and survives to tell you the story.

The camera was allegedly found by a farmer eight months later, which worked out great for Go-Pro. The video fits Go-Pro’s built-for-adventure brand attitude, leaving question marks in my mind about authenticity.

Whether or not this is staged, I have fallen for the video, and I think it does a great job for Go-Pro.

Post by Ernie Ciaschetti